Welcome to the inaugural post of BuyNick.com’s Self-Promotion Blog. This blog has been created with the goal of educating business owners, professionals, account executives and sales people of all types on the options for self-promotion and local advertising, particularly in Fort Wayne, Indiana.
Throughout the course of this blog I will attempt to post tips, hints, tricks and ideas on how to promote yourself, your business, and hopefully achieve the level of success that you aspire to, whether it is fame, income, or to win a local election.
Each week I will bring you another idea and infuse into it my attempt at utilizing this technique to promote myself and my business.
To start with, I’d like to discuss what self-promotion actually is. According to Wiktionary, self-promotion is bragging or otherwise attempting to make oneself appear greater.
I’d like to think self-promotion is not self-aggrandizing, but rather creating a brand and marketing you as a resource. In other words, the goal is to get yourself out there to the greater population so that they come to you more often than you reaching out to them.
photo credit: jswieringa
We are all salespeople, whether it is selling ourselves as a great husband or wife because we went out of our way to clean the house before our spouse got home, or getting that special project done ahead of schedule so our boss will think highly of us.
I personally provide a service that benefits every single person out there. The key for me is to self-promote and market myself in a way that makes it desirable for people to meet with me and hear how I can be of benefit to them.
Some of the topics I intend to cover include the use of various forms of social media, networking, your elevator pitch, email newsletters, use of print and radio media, local press, online directories, referrals, seminars, promotional items, and many more.
What is Self-Promotion?
Welcome to the inaugural post of BuyNick.com’s Self-Promotion Blog. This blog has been created with the goal of educating business owners, professionals, account executives and sales people of all types on the options for self-promotion and local advertising, particularly in Fort Wayne, Indiana.
Throughout the course of this blog I will attempt to post tips, hints, tricks and ideas on how to promote yourself, your business, and hopefully achieve the level of success that you aspire to, whether it is fame, income, or to win a local election.
Each week I will bring you another idea and infuse into it my attempt at utilizing this technique to promote myself and my business.
To start with, I’d like to discuss what self-promotion actually is. According to Wiktionary, self-promotion is bragging or otherwise attempting to make oneself appear greater.
I’d like to think self-promotion is not self-aggrandizing, but rather creating a brand and marketing you as a resource. In other words, the goal is to get yourself out there to the greater population so that they come to you more often than you reaching out to them.
We are all salespeople, whether it is selling ourselves as a great husband or wife because we went out of our way to clean the house before our spouse got home, or getting that special project done ahead of schedule so our boss will think highly of us.
I personally provide a service that benefits every single person out there. The key for me is to self-promote and market myself in a way that makes it desirable for people to meet with me and hear how I can be of benefit to them.
Some of the topics I intend to cover include the use of various forms of social media, networking, your elevator pitch, email newsletters, use of print and radio media, local press, online directories, referrals, seminars, promotional items, and many more.