For a while now, I’ve wanted to start recording YouTube videos to help promote myself and my business, and let me be honest, I’ve been a slacker about it.  I especially feel like a slacker now that I have seen Chris Sanderson of Tech Savvy Lender (he does residential mortgages in case you need a quality mortgage guy in Fort Wayne) making his video a day for the 31 day challenge.

So at last month’s Tweet Up at Cancer Services of Northeast Indiana, I met a really cool guy, Steve Kennedy of Brand1Promotions, who has started interviewing local folks about their business.  Let’s be honest, he’s even cooler now that he interviewed me!  What I find really slick about what he is doing, is he’s not talking about his business; he’s talking about other people’s business.  But, what you will find in the video below is that in the background is his company’s banner (and it’s actually a nice blanket that they make for clients).

Steve’s business is making promotional items, but his real kick is doing custom items for people.  Sure, he’ll do the stress balls, golf balls, brochures, etc., but he also works with his customers to brainstorm unique promotional items, like one he showed me that is a custom made duffle bag for people who go on trips through Africa’s wilderness.

So, what do you think?  Not a flashy commercial.  No direct advertising.  Raising brand awareness and adding value to our community.  Do you use YouTube?  Why or why not?